About BMoor
BMoor transcends the conventional definition of a brand, evolving into a lifestyle that embodies a holistic fusion of the body and soul. It stands as a comprehensive approach to well-being, encompassing not only physical fitness but also mental and emotional wellness. BMoor emphasizes community building, spirituality, inclusivity, and adaptability to inspire clients to show up as their most authentic and best selves.
The goal was to provide Benjamin with everything needed to take his fitness business to the next level. This would help ensure brand consistency and establish the BMoor brand as a strong and recognizable identity.
The new BMoor brand has made it easier for customers to remember and choose BMoor over competitors. Moreover, maintaining consistency across various touchpoints, such as logo, messaging, and visuals, creates a cohesive and professional image that has positively impacted overall brand perception.
Details & Info
It was necessary to create a brand that was flexible to seamlessly integrate various sub-brands, each catering to specific wellness aspects, all the while maintaining a unified identity under the BMoor umbrella. Rooted in the values of wellness, fitness, and health, BMoor resonates with individuals seeking a balanced lifestyle, going beyond mere workouts to offer a complete wellness experience. The brand’s unified image ensures that diverse sub-brands align with the overarching ethos, creating a cohesive and inspiring journey.
